Introduction: Design as a Weapon of Mass Transformation
At NOT SWEET, we don’t “innovate.” We collapse obsolete realities to make way for viable futures.
Quantum Design Thinking (QDT) is our radical method:
- It’s not a framework → It’s a strategic distortion field
- It doesn’t use Post-its → It uses conceptual wormholes
- It doesn’t seek consensus → It cultivates productive paradoxes
The problem isn’t AI.
The problem is that you’re still thinking like you did in 1995.
While the world celebrates algorithms that predict purchases or optimize routes, true leaders understand that it’s not enough to adapt to change: you have to design it.
In NOT SWEET, I’ve incorporated my method, Quantum Design Thinking (QDT), which is a radically new mental operating system that redefines how companies are conceived, led, and scaled in an environment where the rules change before you finish reading this sentence.
What is Quantum Design Thinking (QDT)?
It’s not a course.
It’s not a framework.
It’s a mental transformation.
QDT teaches leaders to think in multiple layers, multiple scenarios, and multiple dimensions.
Here, we’re not talking about problems and solutions. We’re talking about simultaneous possibilities, conflicting realities, and strategic anticipation before disruption becomes fashionable.
The 5 Principles of QDT
1. Operational Superposition
“Keep all possible solutions alive until reality demands them.”
- Case Study: A bank that developed nine simultaneous business models and let the market collapse the optimum.
2. Human-AI Entanglement
“Your team and your algorithms must share quantum states.”
- Bleeding example: CTO who synchronized his biological clock with his company’s NLP model (result: decisions that anticipate regulations).
3. Controlled Decoherence
“Deliberately destroy your own paradigms before your competition does.”
- NOT SWEET Workshop: “Kill Your Company” (where CEOs engineer their own obsolescence… and then their rebirth).
4. Modifying Observation
“The simple act of analyzing a system already changes it.”
- Tool: QDT Scanner that alters metrics while measuring them (to avoid corporate self-deception).
5. Probability Tunnels
“Jump from one possible future to another without going through the present.”
- Real project: Startup that implemented technology 3 years before its existence through “quantum time lending.”
Why do companies need QDT now?
Because AI is no longer optional, but applying it from a linear, agile, or classic perspective is like trying to hack a satellite with a Nokia 1100.
Decisions that were previously made with spreadsheets, intuition, or consultants must now encompass ethical, technological, cultural, and quantum variables.
QDT allows leaders to simultaneously understand and design:
- What the market wants today.
- What it will accept tomorrow.
- What it will be able to consume in five years.
- And what you should impose before someone else does.
The 4 Non-Negotiable Rules of QDT
Multidimensionality:
Every business operates in multiple dimensions: social, economic, symbolic, political, and technological. If you don’t control them, others will.
Quantum Anticipation:
It’s not about predicting trends, but about creating advantageous futures before they exist.
AI as a Strategic Partner:
Artificial Intelligence is not an operational resource.
It’s your new power partner.
Living Ecosystems:
Companies are no longer fixed structures; they are adaptive organisms that must mutate before detecting threats.
QDT Starter Kit
(For those who dare to try it today)
1. Superposition Exercise:
- Take your biggest business challenge
- Design 3 solutions: one logical, one absurd, and one ethically questionable
- Now merge the three
2. Modifying Observational Practice:
- Gather your team and ask: “What are we measuring that no longer matters?”
- Then: “What should we be observing that we can’t even name yet?”
3. Decoherence Ritual:
- Choose a “sacred” internal process
- Imagine 5 ways to destroy it
- Implement the most painful one
Conclusion: Design as Quantum Force
QDT is not a methodology. It’s a state of mind where:
- Problems are raw material for futures
- AIs are dimensional traveling companions
- The “impossible” is just a reality you haven’t yet collapsed
Invitation:
“NOT SWEET is looking for 3 companies willing to be dissected alive. Are you one?” [REQUEST STRATEGIC AUTOPSY]
“We don’t design the future. We design the eyes that will see it.”
— Yanina Vallejos
Chief Quantum Architect