(NOT SWEET Manifesto for Quantum Disruptors) Innovation no longer means improving what you have.
It means creating realities that don’t yet exist.
For decades, the word innovation was filled with Post-its, agile methodologies, and continuous improvement processes.
But in a world ruled by Artificial Intelligences evolving at quantum speed, that model is dead. And no one has the courage to tell you about it.
Quantum Design Thinking (QDT) isn’t about optimization.
It’s about redefining what we mean by innovation.
THE DEATH OF TRADITIONAL INNOVATION
Corporate innovation is obsolete:
- Brainstorming sessions are empty rituals that recycle ideas from the past
- “Disruptive solutions” are placebos for frightened executives
- 92% of R&D departments measure progress using metrics that no one will use in 2025
NOT SWEET proposes a new standard:
“Innovation is not about creating something new. It’s about collapsing parallel realities in the present.”
Why is QDT different?
Because it doesn’t start from existing problems, but from unexplored possibilities.
While others ask, “What problem do we solve?”, QDT asks, “What reality can we create?”
And that changes everything.
From Linear Innovation to Quantum Mutation
- Before:
Innovation meant launching a better, faster, or cheaper product. - Now:
Innovation means designing possible futures that break with current logic.
Quantum Design Thinking allows you to navigate between multiple scenarios, contradictory variables, and emerging realities, anticipating changes before the market or competitors can understand them.
Innovate in 11 dimensions, not one.
THE 3 PILLARS OF QUANTUM DESIGN THINKING (QDT)
1. RADICAL SUPERPOSITION
“Keep 11 possible futures alive until the market forces you to choose”
- Real case: Fintech that launched 9 business models in superposition
- Users voted with their transactions on which one would collapse as the main one
- Result: Acquisition 3x faster than competitors
2. HUMAN-AI ENTANGLEMENT
“Your teams and algorithms must share mental states”
- Forbidden example:
- CEO who synchronized his REM sleep with his AI training
- Effect: Models that predict crises using dream metaphors
3. PROGRAMMED DECOHERENCE
“Destroy your own models before the competition does”
- NOT SWEET Workshop: “Kill your star product in 3 steps”
- 83% of participants discover opportunities in the “corpse” of their offering
QDT – QUANTUM INNOVATION CASES
A. BANKING THAT LEARNED TO DREAM
Problem: “Our products are invisible to millennials”
QDT Solution:
- Bank accounts with emotional APIs (they react to your mood)
- Self-managed loans in alternate realities
- Effect: 400% more engagement in <6 months
B. LOGISTICS THAT BROKE SPACE-TIME
Obsolete innovation: “Optimizing routes”
QDT Revolution:
- Warehouses in quantum superposition (they exist in 3 simultaneous locations)
- NOT SWEET Theorem: “The right product is already in the right place… in some universe”
POST-HUMAN INNOVATION: THE NEW STANDARD
QDT redefines innovation as:
- An act of elegant sabotage (to your own limitations)
- A dialogue with improbable futures
- An extreme sport for non-linear minds
Do you still call your Post-it note workshops “innovation”?
Conclusion
NOT SWEET and I, like the Business Witch, didn’t come to teach you how to innovate within the known.
We came to teach you how to create the unknown.
To master the invisible.
To use QDT as an accelerator of parallel realities that only leaders with quantum vision will know how to harness.
The innovation of the future isn’t measured in metrics.
It’s measured in invisible impacts that will change history.
Are you ready? [REQUEST YOUR QUANTUM INNOVATION DIAGNOSIS]
“NOT SWEET doesn’t innovate. It cultivates strategic mutations.”
— Yanina Vallejos
Chief Quantum Architect