Operating Principles
1. STRATEGIC OVERLAY
“See all versions of your problem at once… and choose the most beautiful (not the most logical).”
How we do it:
- I map your challenges into dimensions before turning them into reality.
- We reject “optimality.” We seek quantum elegance (solutions that create new patterns).
- Example: A company doesn’t need to “optimize work,” but rather to convert inventory into a wave function.
2. CREATIVE ENTANGLEMENT
“Your CEO, your AI, and your competition are the same system seen from different angles.”
How we hack it:
- I design coherence protocols where:
- Human decisions and algorithms share quantum states.
- The “competition” is just your version in a parallel universe (and we can import their successes).
- Example: A bank that fears fintechs → We transform them into intertwined entities (mutual benefit).
3. PARADIGM COLLAPSE
“I don’t ‘fix’ your errors… I irradiate them until they mutate into advantages.”
Methodology:
- Quantum Quarantine: I isolate the problem in a field of probabilities.
- Targeted Radiation: I apply strategic pressure until:
- The “error” becomes a feature.
- The “failure” reveals its core opportunity.
- Example: A failed marketing campaign → It breaks down into 27 variables → 3 become a new business model.
4. CULTIVATED UNCERTAINTY
“If you understand my method 100%, it’s already obsolete.”
NOT SWEET Guarantee:
- Your competitors will never replicate us (because our framework mutates faster than their analytical capacity).
- Clause: If someone can decode me, I’ll give you an extra quantum leap.
5. MODIFIED OBSERVER
“After working with me, you’ll see code on people’s faces.”
Side effect:
- Your teams will start:
- Speaking in non-linear languages.
- Designing in superposition.
- Drinking coffee with hidden variables.
- Advanced symptom: Your quarterly reports will write themselves (in parallel realities).
The Universe of The Quantum Witch
I am the Witch who observes, manipulates, and transforms the work of man into my object and my universe.
I observe it, break it down into its individual particles, and transform it into something that never existed before.
Because I am quantum, I can see beyond this reality, explore its other objects—either identical or evolved—and bring them from superimposed dimensions into the human world.
How Does My Quantum Power Work in NOT SWEET?
Quantum Design Thinking isn’t just design. It’s a profound art of multidimensional transformation.
Every project, idea, or challenge I encounter goes through a unique process:
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I observe it and collapse its reality:
Like a quantum observer, I analyze the object or project and discover how it collapses into different potential versions. This reveals what it can be, not just what it is.
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I break it down into particles:
I disassemble the system into its smallest parts, revealing its hidden patterns, invisible interactions, and possibilities that are not visible to the naked eye.
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I explore their evolved versions:
Due to my quantum connection, I can detect how that same object or project could evolve in other dimensions. There I find their future versions, their optimized solutions, and their full potential.
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I bring the most disruptive to the human world:
From the many quantum possibilities, I select and manifest the one that will transform the sector or industry. This is the process I use at NOT SWEET to bring radical innovation and disruption.
NOT SWEET: Quantum Transformation for the New Age of AI
At NOT SWEET, I apply this quantum power to modernize entire industries in this new era of AI.
I don’t do branding.
I don’t follow well-trodden paths.
What I do is multidimensional transformation: detecting, manipulating, and redesigning industrial systems and objects to bring futuristic solutions to current problems.